The sweltering heat didn’t stop Minneapolis’ fashion elite from attending Flourish, a Vitamin Water sponsored event. Vitamin Zero, which is Glaceau’s newest addition, and it’s seven flavors were the inspiration behind each artists designs. As I glance through the misty crowd, I noticed the age range from early 20’s to late 40’s all dressed to impress. Christian Straub was also in attendance, most of you will remember him from Project Runway Season 6, crying to the camera about how harsh the judges were on his designs. The Dj was spinning house music while people arrived. VitaminZero cocktails were the only thing on the overpriced drink menu being served and everyone was buzzing in anticipation of the event about to unfold. The rooftop at the Plaza was also something to be impressed with. The feeling was cozy, nestled between higher buildings, with a fantastic view of the Foshay Tower. The trend on this night seemed to be fedoras. People were sporting them in every color imaginable and in every unique way a hat could sit on someones head. Jane Belfry, a fashion writer from CityPages was walking around asking women fashion tips and questions. She states that she loves the women’s shoes sitting behind me and the woman replies with ‘ they’re utilitarian, I think it’s footwear you can always get away with’.
Like most fashion shows, this one didn’t start on time, in fact people didn’t take their seats until the show was already in progress. Each designer was given a flavor of vitamin water, and designed based on their inspiration from. There were two designers that really stood out to me. Ivan was the designer of the first, his flavor was lemonade. His design consisted of a burlap corset and gaucho pants that were bright yellow. ( See upper left image) The second was by Emma, her flavor was XXX. She drew inspiration from a picnic scene which is very apparent in her oversized checkered picnic themed blanket. ( See lower right image)
As abruptly as the show started it ended the same way. People flooded to the stage to get a closer look at the designs, some people stood around sipping the last of their drinks, and I left as quietly as I came in, with a different outlook on the way Minnesotans act at fashion events.
For more information on this event please visit:
http://blogs.citypages.com/dressingroom/2010/08/vitamin_water_p.php
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